Transform Your Business with Paid Media
With Optyfly’s PPC services, you get exactly what you need to drive measurable results—nothing more, nothing less. From strategy development and ad creation to campaign management and optimization, we offer a comprehensive, turnkey solution for pay-per-click advertising. Our customized PPC strategies are designed to maximize your ad spend and deliver significant revenue growth, just as we’ve helped businesses generate millions in returns.
Book Free Consultation
Transform your business with SEO. Start today!
- We identify which ads make you money in 7 days not 3-month "learning periods."
- Platform bias? We don’t play favorites. We move spend where results happen, not where margins are better.
- Ads are scripted like mini-stories, not just offers with stock images.
- We don’t just optimize campaigns we kill what’s not working fast.
- ROI tracking is linked to business metrics CAC, ROAS, Payback, not just CTR.
In-House Marketing Limitations
- Trial-and-error approach without real attribution or ROI insight.
- Budget allocation is static, leading to wasted spend in underperforming channels.
- Creatives feel templated and lack scroll-stopping value.
- Optimization is reactive and often too late.
- Focus remains on surface metrics like impressions.
Pitfalls with Traditional Agencies
- Rely on outdated playbooks that don’t evolve with platforms.
- Push heavy spends on channels they have partnerships with.
- Overuse of formulaic ads with no brand personality.
- Results are shared monthly, no agility, no course correction.
- Reports padded with vanity metrics to mask performance dips.
Our Paid Media services include
- PPC Audits
- Ad Creatives
- First-Party Data Activation
- Full-Funnel ROI Tracking
- Bid Management
PPC Audit
At Optyfly, we begin with an in-depth PPC audit to ensure your campaigns are running at their full potential. Your dedicated account manager will thoroughly evaluate your account, campaigns, and ad groups, identifying areas for improvement and providing data-backed recommendations to optimize performance.
The audit includes:
- Competitor Ads: Analyzing competitor strategies to stay ahead of the curve.
- Bid Optimization: Ensuring your bids are strategically adjusted for maximum return.
- Advertising Assets: Reviewing images, landing pages, and ad copy for effectiveness.
- Tracking: Verifying that all tracking mechanisms are properly set up to measure campaign success.
- And More: Additional in-depth checks to fine-tune your campaigns for success.
Based on the insights gathered from the audit, your account manager will create a custom, results-driven PPC strategy tailored to your business goals.
Ad Creatives
At Optyfly, we handle every aspect of your PPC campaign, from strategy to execution, with in-house experts who ensure fast, effective results. Our services include:
- Ad Campaign Setup: Strategically crafted to maximize impact.
- Ad Graphic Design: Eye-catching visuals to drive engagement.
- Ad Copywriting: High-converting, targeted messaging.
- Landing Page Creation: Optimized pages for better conversions.
- Audio/Video Ads: Engaging multimedia content for broader reach.
With Optyfly, you’ll launch compelling ads quickly, without the delays of in-house design or the risks of freelancers, giving you a competitive advantage
First-Party Data Activation
First-party data is a game-changer for your PPC campaigns, and Optyfly makes it easy to leverage this valuable resource.
The data we activate includes:
- Customer Relationship Management (CRM) Data
- User Lists (e.g., newsletter subscribers)
- Deanonymized Website Data
Full-Funnel ROI Tracking
Optyfly’s PPC services leverage full-funnel tracking, allowing you to measure which channels, ad campaigns, and even specific URLs influenced a user’s journey from visitor to customer.
With this in-depth insight, you can:
- Make data-driven decisions on the effectiveness of your strategies.
- Allocate ad spend to the highest-performing campaigns.
Clearly demonstrate PPC’s impact on business objectives to stakeholders.
Bid Management
With Optyfly’s PPC management services, you can forget about wasted ad spend. Our built-in bid management ensures:
- Monitoring for fraudulent activity
- Optimizing bids to boost ROI
- Leveraging AI to meet monthly ad spend goals
Our proactive approach to bid management means your team can focus on what matters most, while we handle the details of your ad accounts.
Paid Media (Like Google Ads & Social Media Ads)
Starting at
Pricing depends on
- How big your campaigns are and what you want to achieve (leads, sales, brand awareness).
- Your ad budget and how much ongoing management you need.
- How competitive your industry is.
What you get:
- Smart AI tips for ads and targeting.
- We check out what your competitors are doing with their ads.
- Ideas to make your ads perform better, based on data.
- Awesome ad copy and visuals from our pros.
- A whole team of paid media experts working for you.
- Tracking your return on investment (ROI) from top to bottom.
- All your marketing and sales data combined for a clear picture.
- Regular reports and chats about strategy.
View all deliverables in our Paid Media Packages
| Features | Launch Pad | Growth Engine | Market Dominator |
|---|---|---|---|
| Ad Platforms Included | 1 (Google or Meta) | 2 (Google + Meta) | Omnichannel (Google, Meta, LinkedIn, YouTube, etc.) |
| Campaign Strategy & Funnel Planning | ✅ | ✅ | ✅ |
| Ad Account Audit & Setup | ✅ | ✅ | ✅ |
| Ad Copywriting | Up to 3 ads/month | Up to 6 ads/month | 12+ highly tested ad variations |
| A/B Testing of Ads | Basic | Advanced | Multivariate A/B Testing |
| Creative Support (Static) | 3 creatives/month | 6 creatives/month | 12 creatives/month |
| Video Ad Creatives | ❌ | 1 basic/month | 2-4/month + advanced edits |
| Custom Landing Page Recommendations | ❌ | ✅ | ✅ |
| Landing Page Design & Development | ❌ | 1/month | 2/month |
| Targeting Setup | Basic Interest/Keyword | Interest + Lookalike + Retargeting | Full-funnel audience strategy |
| Audio/Video Ads | ❌ | ✅ | ✅ |
| Budget Management | Up to $5K ad spend | Up to $15K ad spend | Up to $50K+ ad spend |
| Conversion Tracking Setup (GA4, Pixels) | ✅ | ✅ | ✅ |
| UTM Tagging & URL Parameters | ✅ | ✅ | ✅ |
| Custom Dashboard Reporting | Basic Reports | Visual Dashboard | Real-time KPI Dashboard |
| Weekly Campaign Optimization | Bi-weekly | Weekly | Twice Weekly |
| Bid & Budget Optimization | Manual | Semi-Automated | AI-Powered Budget Scaling |
| Negative Keyword Optimization | Monthly | Bi-weekly | Weekly |
| ROAS & CPA Monitoring | Basic | Advanced | Granular by Ad Set |
| Ad Spend Forecasting | ❌ | ❌ | ✅ with Predictive Modeling |
| Remarketing Campaign Setup | ❌ | ✅ | Dynamic Multi-stage Remarketing |
| Dedicated Paid Media Manager | Shared | Dedicated | Senior Strategist |
| Strategic Consultation | Monthly | Bi-weekly | Weekly Strategy Calls |
| Platform-Specific Custom Campaigns (e.g., YouTube, Shopping Ads, LinkedIn Lead Gen) | ❌ | Available | Included |
| Price | $1 | $1 | $1 |
Frequently Asked Questions
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.